Shades of Pink, Inc. (SOP) is an Atlanta based breast cancer survivorship organization serving metro Atlanta. The mission of SOP is to strengthen the lives of all breast cancer survivors through fellowship, networking, support, sharing, encouragement, and education. The vision of Shades of Pink is to develop innovative programs and initiatives that serve to support breast cancer survivors, promote survivorship, positive thinking and most importantly a positive image of a breast cancer survivor and survivorship. Our goal is to teach breast cancer survivors how to be happy and live healthy lives so that they can positively impact their community.
SOP understands that for every one survivor there are many more husbands, children, parents and communities that have been impacted by their cancer diagnosis, so we have chosen to design our programs to support the individuals physical, mental, emotional and spiritual needs. SOP’s “4E Principle,” to ENCOURAGE, EDUCATE, EMPOWER & ENTERTAIN guides both our mission and vision. These are the primary vehicles used assist us in developing creative, engaging and interactive programs for survivors and the community. We also follow this principle to teach survivors how to improve their: quality of life, self-esteem, self‐awareness, and communication skills, while increasing their knowledge of other chronic diseases that negatively impact our community.
Shades of Pink is committed to supporting breast cancer survivorship by:
1. Promoting breast cancer survivorship positively through innovative programs and activities (i.e. Breast Cancer Survivors Choir, Pink Glove Society, Sunday in Pink, Baskets of Hope and Steps for Survivorship).
2. Increasing the knowledge of breast cancer survivorship and other chronic diseases with health education and health promotion activities.
3. Strengthening breast cancer survivor’s resilience by providing emotional support.
4. Creating social connections by providing a base of support that includes a survivor’s network of family, caregivers, friends and community.
5. Providing access to resources that connect breast cancer survivors with information, services and programs that meet their needs.
The Choir…Our Signature Program
In 2003, with nearly 100 breast cancer survivors from metro Atlanta we launched the first ever “Breast Cancer Survivors Choir.” In 2005, the group was incorporated under the organizational name of “Shades of Pink” to become the “Shades of Pink Breast Cancer Survivors Choir” – the signature program of SOP. Started as an effort to continue to fulfill some of the unmet needs of breast cancer survivors that had either completed treatment or out grown their traditional support groups SOP found their niche. SOP holds the unique distinction of being able to uplift breast cancer survivors and audiences through song via the “Shades of Pink Breast Cancer Survivors Choir.” The Choir was founded on music therapy and the need for education on breast cancer survivorship. It is this unique distinction that enables SOP to use music as a vehicle to inspire extended audiences to take action, such action actively reduces the negative effects of breast cancer in our community.
The Choir performs an average of 20 times a year both locally and nationally. The Choir has performed for millions across the country at over 100 venues and nationwide television since May 2004. The group has traveled to throughout Georgia, Alabama, California, Florida, Texas, Virginia and Washington, D.C. to spread their “Message of Hope.” They have shared the stage with other well-known celebrities and organizations such as: Maya Angelou, Joss Stone, Richard Roundtree (aka “Shaft”), Dorothy Hamill, Jon Secada, Fantasia, Gloria Gaynor, Vickie Winans, Roberta Flack, CNN, Centers for Disease Control, Sisters By Choice, National Coalition for Cancer Survivorship, American Cancer Society, Longstreet Cancer Clinic, Atlanta Braves, Atlanta Hawks, Atlanta Dream, Atlanta Falcons, as well as numerous community and faith based organizations. In 2005, the Choir was also nominated as Best Gospel Choir by the Gospel Choice Awards. In 2007, the choir appeared with Joss Stone on ABC TVs “Frosted Pink.”